New iPhone commercial features real phone number to Tartine, a San Francisco bakery

We were watching TV last night when we noticed the latest iPhone commercial features the phone number to Tartine Bakery & Cafe in San Francisco. The phone number is pasted into a text message by the Apple hand model, a move meant to show that the iPhone finally has copy and paste.

Since we’re from the era of “555,” we thought it was interesting that Apple flashed a real phone number on the screen. Certainly there are plenty of other people  like us who took the time to call the number.

Here’s the commercial and here’s the recorded message you hear when you call Tartine (appropriately recorded on Ginny’s iPhone 3GS):

It’s not the first time Apple has given real businesses a plug in their commercials. We don’t know if the businesses are paying to appear in the spots or not. One San Francisco food blog reports Tartine’s regularly had lines out the door even before the ads appeared on national TV.