Beef Jerky Meets Augmented Reality!

A lot of you guys know I have been obsessed with Augmented Reality and learning to code it using the Augmented Reality ToolKit. I have been working in Processing and experimenting with it in Flash.

Today, I stumbled across an incredible application from Jack Links Beef Jerky. That’s right. Beef Jerky! http://www.livingsasquatch.com/ Developed by Brock Davis, one of my favorite artists of the moment,  it makes great use of Augmented Reality and allows users to create short films with the app. If you have access to a printer and a webcam, you’re good to go. Go to the site, print out the footprint and activate your camera thru the Flash app. When your camera detects the shape (the “Hiro” image), the sasquatch comes to life using a series of 3d files performing the actions you select.

What’s the future for Augmented Reality? Have you experimented with it? Is it a useful tool or just another gimmick? How can we use it in our daily lives?